There is never a fee to nominate or receive the Heroes Award.
Sponsorship is accepted by third parties, such as brands that like to be associated with the award and World Tourism Network, event venues, and personalities that are not competing in an award at the time of their sponsorship.

Sponsors may remain anonymous or could be prominently mentioned depending on their preference.

The Tourism Heroes Award is open by nomination only to recognize people, activities, entities, destinations, or associations that have shown extraordinary leadership, innovation, and actions. Tourism Heroes go the extra step.

Sponsorship can be in cash or in kind.

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